Goody makes plastic compostable and biodegradable
Goody Plastic is co-owned by our dear friends Nick and Kym from Artswift. The company produces plastic additives that allow products to break down easily. “Goody Additive is 100% environmentally safe, is non-toxic and contains no heavy metals”, says Goody, continuing… “Goody Additive maintains the integrity and performance of your plastic products. The only difference being, the plastic has a shelf-life – it will not last forever.”
We’ve launched the Goody website a week or two ago using Kym’s design, coded it using NomisPro, and have released it to the world.
Retirement Villages Website launched
We’ve finally launched the villages.com.au website, an extensive directory of retirement villages, aged care facilites, over-55s developments, as well as editorial resources for viewers contemplating their retirement options.
The site has been built using the latest build of NomisPro™, our in-house developed content management system. It will soon be released to the general public. Villages Publishing staff is managing both editorial content and village listings independent of us.
The website features geo-location search (with all Australian postcodes geo-tagged), ajax-based auto-suggestion, regional splitting, operator search and manages paid and free listings automatically. Listing providers have access to a self-service platform where they can update listings, subscribe to enhance their listing, view visitor statistics and upload images and editorial content about their village listings. Highly search-engine optimised, the updated version of this website should improve on its Google ranking (Australia’s only real contender) and we will be watching the traffic closely over the coming months.
Do you live in Perth?
Caught my eye: Facebook’s obviously uses user targeting for their ad delivery – as I’ve only entered some basic information in my profile (such as country of residence), I am presented with this ad “Do you live in Perth?”.
Interesting, how strongly we respond to place-name-based advertising.
(PS. Dunno why these guys are allowed to advertise a (seemingly) competing social networking platform on Facebook…)
Website Launched
We have just launched the website for one of our Swiss friends. ch-x, or Swiss Federal Surveys for Adults, is an organisation that, while it seems to be linked to the army, is actually an independent body that researches on various topics about social, economical and educational standards for Swiss adults.
Agreement signed – Narhex is ready to be re-launched
Narhex, a skin-care product to help you defy signs of aging or improve sun-damaged skin, is re-launching their business. Shown on the picture are John Majewski and John Cuthbertson sign the contract between The Website Clinic and Narhex Australia, which outlines how the co-operation will work. We will be focusing on promoting online growth and sales, using traditional online strategies as well as Web2.0 ideas, such as social networking, blogging, forums etc.
19.8.2008 / Mona Vale. Taken on John Majewski’s camera.
Blatant self-promotion
John has started a point creating a PPC (pay-per-click) campaign to prove that he has the skills to do so. PPC is generally provided as a self-service model, with Google being the largest provider of both marketspace and advertisers. This enables them to match nearly all searches to advertisers, which is their greatest asset. Steve Balmer pointed that fact out when he was speaking about the Microsoft-Google aquisition in an interview with venture capitalist and marketing strategist Guy Kawasaki.
John was recently asked if he can run a PPC campaign on behalf of a client in a contracting environment – the recruitment agency was trying to match a candidate with experience in PPC advertising. How hard could it be? John ventured out to set up some PPC campaigns for himself, and, noting that this service had inherently been designed as a self-service model, is trying to see if there were any difficulties in using the online tools.
It is, at the end of the day, a situation that highlights one of the major issues that limit the opportunities for people with a varied background (as opposed to “straight-career-path-people”) – today’s recruitment agencies are, thanks to computer technology, glorified IT-based matching businesses, where candidate profiles are compared with open listings, based on simplistic matching profiles. This cannot be good enough, as it will only honour fact-based skill sets, which are based on either degrees and held positions. Broader experience in a variety of fields, and self-employment are usually ignored. However, often it is exactly these experiences that bring the most valuable asset to today’s business world – by applying the ability to learn and adjust to different challenges and situations, these people can drive a business forward and come forward with new, sometimes unusual ideas, and open mind and the skill to handle the unknown challenges that are out there.
That’s not something that can be described in a CV or pulled from a database.
Update: please see also this related post by Rational. He discusses profiling from a hirer’s perspective.
Snow in the Blue Mountains
This shot has been taken on Bells Line of Road from Lithgow towards Bell, at around lunch time. This is the first time that either Christina or myself have experienced Australian snow outside Kosciusko NP.
10.8.2008 / Lithgow – Bell
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