Apple has opened a new store in CBD Sydney. With hundreds of people queuing for up to 2 hours, this store marks the return of a self-branded Apple store in Sydney. Using a showroom-style concept, the primary aim is not to sell goods, but to showcase the sleek design and power of Apple’s products.

Additional pictures after the jump.

Shot in raw on the Canon 5D, developed in Adobe Lightroom, no cropping.

16.8.2008 / George Street, Sydney, Australia

Visitors were greeted by a group of cheering Apple staff… or hired cheerleaders…

… while Daniel is using the opportunity to test a Macbook, while it was getting all a bit too noisy and frantic for John…

The massive Apple Logo dominates the 70m wide, three-storey high glass facade.